What is IDFA?

Understand exactly what is Apple'sIDFA and how it impacts

IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

what is 61 62 IDFA is a unique identifier for mobile devices and is used to target and measure the effectiveness of

what is adminitration According to an analysis of nearly 1 billion iOS non-organic app installs in Q1 2023, 27% have an IDFA — that is, they were attributed by ID